10 Responses to "Your Employees ARE Blogging – How Yahoo Uses Employee Blogs to Recruit Talent"
  1. Astha says:

    Dang! This is exciting stuff! Its smart and it comes across as authentic. I’m curious to know if Yahoo is leveraging the existing employee blogs or they have an official program for this. The latter would be great strategy– but they get more brownie points if its the former.

  2. C.M. Russell says:

    You forgot to search RecruitingFly, we found Matt a while ago…

  3. jinfinite8 says:

    G’day Chris,

    Groan. Well, if Shannon’s mission was to find Matt’s blog you would have an excellent point. But, we already know about Matt’s blog and have been reading him for a while. So, I would have to say that your point seems more like a shameless plug for your RecruitingFly service (BTW: nice job on RecruitingFly) or in other parlance, an ad. And I have no problems with ads, I am a marketer after all, as long as we’re clear that they’re ads, and not comments. OK, now that I’m done giving you a little blogger love for your ad disguised as an off topic comment, I’ll get back to the point here.

    The story here is that Matt or Yahoo! are using a smart new twist on search engine marketing for recruitment. Specifically, using search engine marketing (in this case Yahoo!’s – not Google’s) and a form of social media optimization (using SEM to connect to a blog). Now, we would have never seen these SEM links on any Google based search engine like our own Popula8ion, or your RecruitingFly SE because neither feature text link ads from Yahoo!.

    Hey, quick question for you. If we index your RecruitingFly search engine with our Google based Popula8ion search engine will it short circuit the universal search engine flux capacitor and lead to a tear in the fabric of the recruitosphere and ultimate breakdown of the recruitosphere society as we know it? 🙂

    Just having a little fun, please don’t be perturbed.
    — Julian

  4. Awesome post and very interesting reading. Love your stuff Shannon. -Carl

  5. DT says:

    Matt Martone…what more do you have to say about this guy? Matt is my hotjobs.com rep, and really gave me a swift kick in the @$$ on the blogging front, when he told me about his site. I’d been having a place holder going with blogspot for a long time, but after reading Matt’s blog, i came to realize just how important having a company blog is.

    Since this time, I’ve personally developed the blog, and really ramped up our myspace (www.myspace.com/dialoguedirect) and youtube (http://youtube.com/profile?user=DialogueDirect) accounts to put our message out in front of my target recruit: the 18-24 year old market.

    Through reading Matt’s blog, I’ve picked up on a few tips that I was unaware of, and have utilized them to push my “Creative” recruiting even further. Thanks for all the help and collaboration Matt…keep it up bro!

  6. Former_Yahoo says:

    Being a former Yahoo!, I can certify that this is not a coordinated effort within Yahoo! – just a good use of the medium by an individual. Which brings up a good point…

    Recent press surrounding the company is dead on (see NY Times 10/11/2006). There is a huge bureaucracy, internal squabbling, and little progress forward. The environment/culture is not good and at the moment a lot of talent is leaving, frustrated. At this point – I wouldn’t recommend it to a friend (that I wanted to keep).

    So the question becomes, as more employees blog and try to promote their companies, who will hold them responsible for what they say? Will employee blogs quickly go the way of employee testimonials? Looked at as something nice to see, but seen as “spin” and nothing else. Should bloggers be careful about endorsing their workplaces if there are issues (and let’s face it most companies have issues) that they don’t disclose. Does that reduce their credibility? Will it end up hurting the blogger’s reputation?

    I think these employee blogs will end up being exposed if they do not accurately depict the workplace. Look at what happened to Wal-Mart when they paid a couple RVing across America to blog about them (http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=49505&Nid=24192&p=82937) – they got exposed and got a lot of negative comments.

    One of the points that I’d like to make is that blogging needs to be distinguished from advertising. It’s a communication tool. Most people aren’t moved by small talk. Conversations that are deep and honest are engaging and ultimately, are more fulfilling and will have a greater impact.

  7. MattMartone says:

    Hi Shannon,
    Thanks for the attention. BTW, RecruitingFly, thanks. It just so happens that RecruitingFly was my very first referrer. (non-Google or Yahoo!)

    Ok so…to answer your questions…

    This is not a covert plan to build employer brand awareness for Yahoo! as very few job seekers would search for, ‘Employer brand’ and click on an ad with copy reading, ‘Learn how to use job blogs, job boards, video…to build employer brand awareness.’

    I pay for this. It just so happens to provide some good ole’ fashion down home organic employer branding. Yahoo! really is a great company to work for. Still, that’s not enough cause for me to purchase keywords with my own money.

    So I will explain why I do this….

    I blog to educate my clients and prospects, provoke thoughtful conversation, highlight leaders in our industry, share best practices and build awareness of the services that I sell. In return, I am asked to consult my clients and am awarded more of their business.

    I sell keywords and my blog’s keyword campaign helps me demonstrate how Yahoo! keywords can be used for employer brand building and recruitment. By demonstrating this to someone searching, ‘Employer brand’ I am educating the market on the process and value.

    The branding value here for Yahoo! is really just the byproduct; as it is for all of the companies which get highlighted on my blog.

    I list these companies on the right hand side of my blog under a title, ‘Employers of Choice.’ To date, included are, Google, DialugeDirect, DigitalGrit, Cadbury-Schweppes and more.

    Here are some more examples of how I use keywords help demonstrate and educate…

    Seeking sales professionals in New York?
    I suggest that you buy Sales Jobs New York. You should lead this job seeker traffic to a landing page and provide an opportunity to apply.

    This is what I have done here with the purchase of, Sales Jobs New York. I demonstrate the process and value of keywords and landing pages. In the meantime, I help HotJobs attract less-active qualifed sales professionals.

    Searching for info on Employer brands?
    I provide an example of how a leading company builds employer brand awareness via a job blog and recruitment video.

    You Shannon, are an influential person I our industry. You searched and clicked. You read and you shared. Maybe you will share again in your speech. If so, many more people in our marketplace will be educated on the use of keywords for recruitment and employer branding.

    In the end, this benefits all of us as a more informed marketplace purchases more aggressive and successful recruitment advertising products such as keywords and behavioral targeted network advertisements.

    This success provides us with the opportunity to pitch for a greater portion of our marketplace’s recruitment budget.

    I’ll bet that you’ll agree. This give and take is good business and good blogging.

Comments are closed.