What’s your metaphor?
I read a great post some time ago over on Creativethink.com by Roger von Oech . Roger uses a metaphor exercise during his workshop to get his participants to think about their company culture and persona (my own extrapolation of what Roger is saying). Here’s the original post on his blog.
Roger inspired me to fire up my favorite text editor and write a couple metaphors for exceler8. Make one of your own and post it on your blog or here (I’d love to hear from you). Be serious or have some fun (or both).
exceler8 as a science lab
Our company is a like a science lab at Princeton. There are a bunch of smart people from all different walks of life all mixing up ingredients in the belief that we’ll invent the next wonder drug. We enjoy it when our experiment blows up because the explosion is both entertaining and educational and because we know we’ve just moved one step closer to creating our vision.
exceler8 as an API for people
exceler8 is like an API for people. We know how to plug in or connect systems (people) that speak different languages (knowledge) with divergent protocols (practices) but share a common end and are both stronger from the combination in achieving it.
p>Hmmm. What do you think? I like the blowing up/science lab metaphor because it seems like real life and captures some of my real nature. The second one is attractive to me because it’s a little clever and cheeky which is also like me (well, I said a little didn’t I!)
[tags]Corporate Culture, Strategic Planning, Employer Branding[/tags]