6 Responses to "We Don’t Need No Stinkin’ Blog Metrics…We Need a New Stinkin’ Yardstick – PART II"
  1. Jim Durbin says:

    I like where you’re going, but let’s make sure that personal development somehow makes its way onto the list.

    Blogging improves the person who writes the blog – both from an information, a writing, and a networking standpoint.

    That has value to the organization allowing the person to blog in their name, and it’s cheaper than training them. If we can agree there is value in Toastmasters, buying business books, or attending conferences, somehow that value can be matched for blogging.

    Let’s face it – Bloggers are smarter and better looking than the general populace. More humble, too.

  2. jinfinite8 says:

    MUCH better looking – you handsome devil!

    I agree 100% with your comment. It would seem like there is value in writing a post, reading a post, contributing a comment, and the community that this creates (I’m sure others as well). From a personal perspective I’ve really enjoyed how blogging helps me clarify my thinking and often leads to new ideas. And for a socially hopeless person such as myself, it even seems to help me make friends. Now that’s power! 😉

  3. Rob says:

    Great blog! I’ve added a link to your blog on Blog of the Day under the category of Business. To view the post of your blog, please visit http://blogoftheday.org/page/111596

  4. lgude says:

    Hi – Julian’s dad here. Don’t believe that bulldust about being a socially hopeless person. He has always been a bloody charmer! But seriously, I like where this post is headed too and also Jim Durbin’s comment. I think we will end up finding blog metrics in some pretty unexpected places. For example, my blog for some reason gets very few comments so in some ways it is like writing a diary. I know its public so I write knowing that I am making a presentation to an audience, but it isn’t interactive much at all. That experience has focused me on the subjective benefits of blogging and I’ve noticed what Jim Durbin talks about – the self development potential. I probably process less information than when I was just reading blogs, but I have to understand and think things through more to blog about them. So my thinking and understanding skills improve along with my writing skills. It sure isn’t the comments that keep me going so it has to be intrinsic rewards. On intrinsic reward is simply that I am a blogger. I am part of what Glen Renolds calls the Army of Davids in his book with that title. It also reduces political frustration by giving me a way to have my say. And I also notice that wne involved in a political argument I am calmer and more astute because I have thought through my positions better.

    I’ve been thinking about ways to get at this side of blogging – the subjective side which is I believe is a major part of what Julian said in the first article we sense intuitively as important but don’;t yet know why. One thing that might help is sifting through a series of over 100 profiles of bloggers on Normblog. An example of one is here: http://normblog.typepad.com/normblog/2006/06/the_normblog_pr_4.html

    He asks the same questions of each and you get a picture of the person and why they blog as a result. It would be one place to start to create a questionaire that might quantify some of the subjective reasons people blog. I think it is reasonable to expect things like ‘I think and write more clearly’ or ‘sense of accomplishment’ to come up often, but it would be important to find the unexpected reasons and the actual strength of each. Anyhow that’s my two cents from a non marketing POV.

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