Video Topic: Online Employer Reputation & Social Recruiting
Earlier this evening I watched Shannon speak live at ERE’s Social Recruiting Summit at Google (it was streamed live on uStream). If you didn’t have a chance to watch her talk live you can catch up by watching the embedded video above.
Shannon’s talk was full of actionable information sure to be a boon to employers looking to engage in social recruiting. As a first step Shannon asks you to start by listening – which in Web 2.0 talk is called online employer reputation management. If you’re looking for a good place to start with social recruiting and online employer reputation management, tools to use, or simply want a good overview of social recruiting strategy, I think you’ll find her talk an hour well spent.
A couple of gems I wrote down during her speech:
“…you don’t build your community, you need to find your community.”
and on engaging your community…
“…you have to move in, not just visit.”
Of course, once I found out there was a live stream of the ERE event I had fun telling family members to go watch Shannon live.
Our six year old son took it in stride:
me: “There’s mum all the way across the country where you were born! She’s live.”
John: “oh. What’s she doing?”
me: “she’s talking with people about the Internet.”
John: “cool, can I have some popcorn now?”
It was also particularly gratifying to have Shannon’s mom posting Facebook status updates about her daughter’s talk as she watched it. 🙂
Julian co-authors EXCELER8ion with his better half Shannon Seery Gude. EXCELER8ion is a blog about digital engagement.
Most of his time Julian works on behalf of his clients at exceler8 and LOCAL Na8ion. Julian is launching an evolving digital engagement practice called Brand Trampoline where his first client is John Sumser of HRExaminer.com.