4 Responses to "Top 5 Reasons to have a business blog (elevator pitch)"
  1. Ron Pilgrim says:

    Good points. However I think where a lot of bloggers are led astray is that they are blinded by their own brand. They essentially use the blog as another sales channel. Elevator speeches are great and I am all for self marketing but if you are making claims of being an industry authority and/or a knowledge base, don’t try and unload your products on me as well. Just my 2 cents.

  2. Dennis Smith says:

    I agree with the other commenter to a certain extent, however, my blog isn’t a “sales channel” but it is certainly a “recruiting channel.”

    If the purpose is to provide a short-cut for jobseekers and to reach out to those that are not necessarily looking for a job, then it is a channel for me and my team.

    Microsoft makes hires via it’s bloggers. They blog about the company, as well as a lot of different things, but it does in fact work as a tool to reach those interested in joining their organization.

    If that’s the case, is that bad?

  3. Ron Pilgrim says:

    Quite the contrary, I think it’s great. Heather at Microsoft, Dave at Jobster, even the guy that does the “Dumping Ground” are, I suppose, adding immeasurable value to their employer organizations while at the same time discussing issues that are universal to the recruiting/staffing/talent industry. That’s a great thing!

    However, and maybe I’m just in a bad mood today, but it seems that some bloggers out there are sacrificing content for self promotion. If you don’t have anything new or relevant to say…get a website, not a blog.

    Ron

  4. jinfinite8 says:

    Thanks for your comments gentlemen. You make excellent points. To me what you\’re both saying has to do with intent. With any business communication one\’s intent will color your underlying motives and ultimate behavior. Intent is the difference between what could be a disingenuous blog (think Coke\’s thezeromovement blog) or an honest attempt to connect with customers to help them get what they want, and in turn improve your sales, product development and customer service (think Fastlane, Bob Lutz). One last point: sales isn\’t a dirty word, neither is marketing. Manipulation IS. Manipulation is what we\’re all so sick of. Ron, it seems to me that you\’re just asking for what we all want, a lot less B.S.! Thanks for the exchange!

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