You may recall our post on word of mouth marketing that promoted the use of blogs and wikis as excellent word of mouth marketing vehicles. I thought I’d add on to that thread with a Top 5 list, or a list of 5ives like Merlin Mann likes to do.
Top 5 Reasons to have a business blog (elevator pitch)
- Blogs are the most cost efficient means of connecting your business with your people (your customers, your vendors, your job seekers, your employees, your press, your critics, your champions, your next big thing (word-of-mouth).
- Blogs are two way, interactive vehicles – a social media – they help create conversations.
- Blogs are viewed as authentic, no bull,
transparranttransparent, real, credible vs. traditional marketing approaches that are often viewed with distrust and cynicism.
- Blogs get you close to your customer. How close? Ask Bob Lutz, VP and General Manager of GM. Go read his hugely successful auto blog Fastlane. People talk with Bob. Bob listens. Bob talks, people interact. Millions of cars are re-designed, sold, improved. Kinda cool.
- One word: Google. An entire company built on the back of social and word of mouth marketing. And you thought it was all those TV ads they ran, er…
I just re-read what is now an ‘old’ article from Business Week that was the first highly influential business magazine article that nailed business blogging. It was way back in May 2, 2005. Here’s the article – it was their cover story.
Some helpful quotes:
“If people are talking about my brand (which people are apt to do), I’d rather be part of the conversation.” Heather Hamilton’s blog on Microsoft recruiting.
“What’s going to sell the tourism product more,” asks David Heidenreich, of Ripple Effects “a paragraph of marketing fluff my copyrighter develops or Joe from Pittsburgh talking about his whitewater rafting experience – and here’s a video of him falling out of the raft.”
What are your top 5? Do you agree with these or do you have a better list of 5ives? Come on, share the wealth.