Tracking the KPI’s of Social Media

in Blog This article was originally published by Julian Gude on The Remarkable Blog from exceler8.com

<div class=”posterous_bookmarklet_entry”> Why + Where Social Matters Social media has an analytics problem. Whereas many other sources – ads, organic search, referrals, bookmarks – all drive traffic that directly converts (i.e. results in a purchase/signup action), social traffic is very temporal. Visitors from Twitter, Facebook, LinkedIn, Google+, StumbleUpon, et al. are known to visit a […]