<div class=”posterous_bookmarklet_entry”> <div class=’p_embed p_image_embed’> via dollarshaveclub.com Great marketing, delivery and web design. Well done! ~julian Via my dad @lgude and Walter Russell Mead’s quip on The Jobs of the Future
Tracking the KPI’s of Social Media
<div class=”posterous_bookmarklet_entry”> Why + Where Social Matters Social media has an analytics problem. Whereas many other sources – ads, organic search, referrals, bookmarks – all drive traffic that directly converts (i.e. results in a purchase/signup action), social traffic is very temporal. Visitors from Twitter, Facebook, LinkedIn, Google+, StumbleUpon, et al. are known to visit a […]
Marketing is hard – when are we going to find the time for it?
The Problem Small business owners usually agree that marketing is the toughest and most critical part of their business. After all, the number one reason businesses fail is lack of sales. Even as a seasoned marketer with over twenty years of marketing and online experience I have to say that this small business owner agrees. […]
Update your website for more leads | Episode 17 Local Knowledge
QuickTime, iPhone or iPod Download. Video Summary: If you’re like most small to medium sized businesses you either don’t update your website at all or you don’t update it frequently enough. This hampers your online marketing results in key areas like search engine optimization and building better customer relationships. In this six-minute video I talk […]
Free Press Release Websites for Small Business
One of the most overlooked marketing opportunities for small business owner are press releases. Press releases can generate free buzz about your small business, products or services and create sales leads. Further, press releases have a positive impact on your local search engine optimization efforts. When a website news organization or blogger links to your […]
Get your small business marketing in game shape
Get your small business marketing into game shape The economy is forcing many of us in small business to re-focus our efforts in marketing. Having returned perhaps for the first time in years after successfully growing our business by word-of-mouth and the occasional advertisement here and there, we find the landscape vastly changed. We’re not […]
