In this three
two-part series I discuss using social media to connect with local customers (run time 8 minutes). First up, I’ll relate a personal story about a great new site called Alltop.com, and how using social media got Local Nation listed on the small business section of Alltop.
p>In my follow-up vlog session I’ll give you three practical uses for social media that can help you build traffic for your site and win new business from your local marketplace.
Saving loads of money on marketing expense highlights a fundamental value of social media marketing – that is, you can connect with customers online without spending a dime. The visitors I’ve already received from Alltop would easily have cost me thousands of dollars to acquire if I were to have used traditional online media like banner ads or offline media like Yellow Pages or Newspapers. Do I have your attention yet? Great!
Yes, using social media in your marketing mix will save you tons of money, but that’s not the only reason you should consider it. There’s also a very good chance that social media will connect you with new customers who aren’t using traditional advertising to find local products and services. This number is already large and grows bigger each day. Sure, some of them are younger and you may or may not care about this market (yet) but I can assure you that some social media tools connect with every age, race and demographic group. In other words, there are social media tools that you can’t afford to ignore.
And now for a story about Julian (that’s me) and a guy named Guy.
Julian E. Gude, editor Local Na8ion – Where you are is where it’s at.
Watch part II in our series on social media for small business and local marketers.