This web design won the <a href="http://www.awwwards.com/site-of-the-year-awwward-2011.html">site of the year award on Awwwards</a>. This is a great site featuring an immersive experience. Enjoy it!
But consider this: the website from the agency that created it http://www.hinderlingvolkart.com/
Note the minimalist design? You see this website and what you pay attention to is the content. In their case, a wonderfully done video of high production quality and interesting relevant action (designers doing design-ie things).
If you’re looking for a smart direction for your next web design, chose one that gets out of the way of your content and ignores gimmicks.
Via http://www.awwwards.com/site-of-the-year-awwward-2011.html and @rtsnance