I have been following Easton Ellsworth’s review of the 10 largest Fortune 500 companies. He has posted a list of his reviews of their ‘business blogging’ efforts so far:
1. ExxonMobil – Yawn
2. Wal-Mart – Ugly
3. General Motors Part 1 and Part 2 – Otay
4. Chevron – Mysterious
5. Ford – Iffy
6. ConocoPhillips – Nonexistent
7. General Electric – Aha!
8. Citigroup – Who?
9. AIG – Barf
10. IBM – Hallelujah!
Of Easton’s list:
- I only know of 2 that are using real blogs (very indirectly) to recruit talent: 1- Wal-mart (Life at Wal-Mart Blog – and there are some fishy things going on here that we will get into later) AND 2- GM (FYI Blog).
- While we know that IBM encourages its employees to blog (within company guidelines) – are there any recruiting focused / Heather Hamilton / JobsBlog equivalents out there for IBM? Maybe I’ve missed it?
- There are some that are blogging pretty well – but are clearly missing out on the opportunity to directly recruit talent from the blog – GE’s Global Research Blog, From Edison’s Desk, is one that needs to add a link to their job search and apply at the very least today.
According to the Fortune 500 Blogging Wiki, thirty, or 6%, of Fortune 500 companies have official corporate blogs (nearly double the number in December 2005). Here is their current list of Fortune 500 Companies that have corporate blogs as of 9/7/06. Drop me a line if you know of any blogs that have been missed:
Few company blogs are from the CEOs (which may be a good thing depending on the chief) and few seem to overtly use their corporate blogs to recruit talented people to join their team. Why are so many Fortune 500 companies failing to take advantage of this medium to engage in online conversations with potential candidates and applicants?
In the coming days I will begin reviewing the spectrum of F500 recruitment blogging efforts – from those that are just dipping their toes into the ‘recruitosphere’ to those that are doing cannonballs into recruitment blogging.
[tags]business blogs, recruiting blogs, employer brand, employment brand, employer branding, employment branding, corporate blogs, recruitment marketing, talent acquisition, Fortune 500 blogs[/tags]