People are already talking about your small business online – learn how to monitor and respond to this opportunity and threat.
Show Summary | 11:57 Run Time
- Primer about Online Reputation Management
- Demo of setting up Google Alerts and BackType
- How to combat bad reviews on sites like Google Local (Google Maps)
In our how-to video today I will give introduce you to online reputation management for small business owners. After we cover some quick basics I show you how to use Google Alerts and BackType.com to scour the Internet for news, comments, reviews, raves and rants about your company, products or services.
I’ll demonstrate how it only takes 5 minutes to set up a Google Alert or BackType account and start monitoring your reputation. Both Google Alerts and BackType.com are free and easy-to-use. When used in concert together, Google Alerts and Backtype catch and report on what people are saying about you and sends that info to you in a daily email.
I’ll conclude today’s session by reviewing a real world example of how to combat negative reviews on Google Local (Google Maps) that might otherwise scare new customers away from buying from you.
Online reputation management gives your small business the opportunity to spot sales leads and market niches you may have been unaware of. Perhaps even more importantly, you’ll learn when something’s gone wrong with a customer who may not have told you directly that they’re dissatisfied with your business but don’t shy away from telling the world about their complaint.
A major benefit of managing your reputation online is the ability to interject your own voice in these online conversations that can transform bad situations into customer service wins. Best of all, your good work will be rewarded when all your responses are cataloged on the Internet for new and future customers to see. Or, not. You can just stick your head in the sand and hope for the best. 🙂
BackType.com | Find, Follow and Share Comments
Mashable Article: Top 10 Free Internet Tools for Monitoring your Brand’s Reputation
Local Internet Marketing for Small Business | LocalNa8ion.com
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