3 Responses to "Online Employer Reputation Monitoring"
  1. David Alston says:

    Hey there Shannon & Julian,

    Glad you brought this topic up as not many have yet. Monitoring around a company’s rep for recruitment purposes is definitely a great application of listening online. I had pointed out “looking for new recruits” (by monitoring for keyword phrases that may help find people you want to hire full-time or as contractors) in one of the posts on our Radian6 blog but you bring up an excellent point on also staying close to what people are saying about a company from a “is it a great place to work” perspective. What’s the first thing any person should and generally would do before applying for a job at a company – they Google it. And if half of the top hits are consumer generated (which they could be) and they aren’t good then a person could decide not to bother.

    Looking forward to more discussions on this in the future. Thanks for getting the thinking going in this area.

    Cheers. David

    PS> Thanks for the Radian6 shout out as well 🙂

  2. A few years ago ‘Reputation’ was the buzz word. The way in which we could remove spam form the web and make certain that we are who we say we are.

    Unfortunately this has not managed to penetrate the market to the level of it’s importance.

    However, back to your post. Reputation is a two way street and while there is, without doubt a move towards searching for candidates on line by companies through various social and business networking sites there is often a lack of understanding by the individuals that the Internet Lives On, as does every word ever posted to it.

    As an Outplacement consultant I work with my clients to make sure that their reputation is as clean as it can be and all job seekers need to do the same.

    Please keep up the fight

    Barry at VirtualOutplacement.com
    – Your personal job-search assistant

  3. Besides monitoring employer reputation.
    Monitoring employees computer use is more important
    56.5% of employees feel that surfing the Net or sending non-work-related E-mails decreases productivity, and 31% of employers said that they restrict employee Internet/E-mail usage. (Vault.com survey)

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