WHY YOU STILL NEED A COMPREHENSIVE MARKETING STRATEGY TO REACH JOB SEEKERS: Despite the proliferation of online job boards, three out of four job-seekers still use newspapers to look for employment, according to a report released by The Conference Board, the global research and business membership organization. Just over 75 percent of those looking for jobs said they used help-wanted advertisements in newspapers (print ads) in their search. More than 66 percent said they looked on the Internet. Just under 60 percent reported using some other method such as friends, professional organizations, search agency, etc. Nearly 60 percent combined newspaper searches with the Internet or another search vehicle such as a search agency. Of those who reported using only one search method, just under half chose newspapers. (Recruiting Industry Newswire)
