“When I decided to try out Twitter last year, at first I didn’t have anyone to follow. None of my friends were yet using the service. But while doing some Googling one day I stumbled upon the blog of Shannon Seery, a 32-year-old recruiting consultant in Florida, and I noticed that she Twittered. Her Twitter updates were pretty charming — she would often post links to camera-phone pictures of her two children or videos of herself cooking Mexican food, or broadcast her agonized cries when a flight was delayed on a business trip. So on a whim I started “following” her — as easy on Twitter as a click of the mouse — and never took her off my account. (A Twitter account can be “private,” so that only invited friends can read one’s tweets, or it can be public, so anyone can; Seery’s was public.) When I checked in last month, I noticed that she had built up a huge number of online connections: She was now following 677 people on Twitter and another 442 on Facebook. How in God’s name, I wondered, could she follow so many people? Who precisely are they? I called Seery to find out.”
“I have a rule,” she told me. “I either have to know who you are, or I have to know of you.” That means she monitors the lives of friends, family, anyone she works with, and she’ll also follow interesting people she discovers via her friends’ online lives. Like many people who live online, she has wound up following a few strangers — though after a few months they no longer feel like strangers, despite the fact that she has never physically met them.
I asked Seery how she finds the time to follow so many people online. The math seemed daunting. After all, if her 1,000 online contacts each post just a couple of notes each a day, that’s several thousand little social pings to sift through daily. What would it be like to get thousands of e-mail messages a day? But Seery made a point I heard from many others: awareness tools aren’t as cognitively demanding as an e-mail message. E-mail is something you have to stop to open and assess. It’s personal; someone is asking for 100 percent of your attention. In contrast, ambient updates are all visible on one single page in a big row, and they’re not really directed at you. This makes them skimmable, like newspaper headlines; maybe you’ll read them all, maybe you’ll skip some. Seery estimated that she needs to spend only a small part of each hour actively reading her Twitter stream.”
– Clive Thompson, NYTimes September 5, 2008
Shannon co-authors EXCELER8ion with her other half Julian E. Gude. EXCELER8ion is a blog about digital engagement.
Shannon is a regular speaker in the HR & Talent Acquisition space where she’s known for her work in social media and integrated digital engagement. By day Shannon works at a Recruitment Marketing Agency.