9 Responses to "It’s a .Mobi .Mobi .Mobi .Mobi World"
  1. I don’t know any meaningful standard by which the new TLDs have been anything except miserable failures for everyone other than the registrars. HotJobs et. al. buy these because they want to protect their brand from squatters, not dedicate real effort to it.

  2. Shannon says:

    Colin: I do have clients that have successfully employed their .jobs domain name to provide candidates with a direct way get to their careers information. We all know that most corporate web sites have done a very poor job of giving candidates a UI that makes it easy to find job / culture info, give HR their information if they are interested in talking, let alone have a conversation via a blog.

    However, while the dot jobs domain has not caught on the way I had hoped (yet?) my clients that are using it and incorporating the URL as a direct link to their careers section have seen a dramatic increase in the number of visitors that actually make it see their careers information. Could they have done this with a dotcom? Sure – but .jobs in theory could become a standard and it keeps the branding consistent – i.e. microsoft.jobs vs. microsoftcareers.com. I think such a standard is good for marketing purposes. But that really wasn’t my point.

    My point is that I think that the next generation of job seekers are going to expect to be contacted and will access content via portable wireless devices. I don’t care if the candidate gets there via dotjobs, dotcom, dotmobi, rss whatever – what I care about is that candidates can access the content on their terms and have a good experience. So whether sites adopt a dotmobi or just uses software to detect that it is being accessed via a mobile device and then redirects users to a site that is specifically formatted for the device – that doesn’t really matter so much as that companies figure out a way to connect to future job seekers via these devices.

  3. Hi Shannon, I tried to trackback to this posting without success. Just letting you know. I clicked on the trackback notice above and copie the URL.

  4. Shannon says:

    WordPress sometimes seems to hiccup with pingbacks from typepad… it is weird. I have received other pingbacks from you in the past (i.e. the LinkedIn post).

    Notice that my link to your original story isn’t showing up as a trackback on your story either.

    So bloggyy…Wordpress will usually get over its bad self in time and the trackbacks will show up.

  5. Pete Altieri says:

    Somehow, when I get an email from someone who worked for the same company I did (small places like AMR or WPP), just twenty years later, I get a general feeling about LinkedIn. I’m supposed to “link” to this person becasue we worked at the same place, only twenty years apart.

    Its that feeling you get when you go to one of the large trade shows and you/your company has a booth and every other person who walks by is a vendor.

    As far as the phones go, just follow the bouncing fingers in overseas from the UK to China; then fast forward to the US about six months to a year. Good example here; http://talkingpoint.orange.co.uk/

    “The Cell Phone is the New Car”

    This makes more sense to me everyday; (from Trendwatching- complete article and link here- http://www.trendwatching.com/trends/MASTERoftheYOUNIVERSE.htm

    “FREEDOM, MOBILITY & INDEPENDENCE
    In a not-too distant past, the automobile was the ultimate symbol of coming of age: a way out from parents (and friends’ parents), from siblings’ prying eyes, from geographical constraints. No longer: for hundreds of millions of consumers worldwide, ‘The Cell Phone is the New Car’ (as the Economist cleverly stated earlier this year). Consider these similarities between the automotive and wireless/handheld industries:

    • Model and customization define the owner
    • Replacement is frequent
    • Choice is massive
    • Branding and design are key
    • Competition is global
    • Anticipation of new models is enormous”

    Landline phones and phonebooths; going, going…….

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