I haven’t seen any recruiters raving about MySpace. Maybe because they’re not recruiting teenagers. Most of us focus on LinkedIn.
As many of you know by now, I am the oldest of five kids. My youngest siblings are 24, 22, 18 and 16 (Yes, I was the woops child and there is 7 years between me and the next kid). Anyway, I talk to my sisters and brother about where they spend their time online. With the 24 and 22 year old, their media consumption habits aren’t all that different from mine. By and large, they don’t spend hours on myspace, but they actually don’t know what LinkedIn is either. I find that interesting about the two of them – I absolutely would have known what LinkedIn was at their age, but I am much more computer savvy and wired today than they will ever be.
As for the teenage siblings, they spend their time on myspace and their cell phones texting each other. It is their wireless devices that I really see as the main conduit for connecting to these candidates in the future. My youngest sister covets my new Internet ready, Mobile Windows 5 carrying Cingular 8125 – immediately asking, “Can I get into myspace on that?” (you can) “Wow, that is so cool.”
How will this effect recruiting? The cell phone is just how they connect. This generation will never have landlines. Sending them a text message is not an intrusion, it is just how you get a hold of them. This is how they will receive their email and soon browse the web. I see most of the connections happening via wireless devices that we still call “phones” today.
The Wall Street Journal just ran an article about a new TLD that was approved – New Domain Name — .Mobi –Could Spur Wireless Web. Similar to dot jobs, I see this development as BIG for recruitment:
Executives at Mobile Top Level Domain, headquartered in Dublin, Ireland, believe that consumers would be more likely to tap into the Internet from their cellphones if doing so were easier and faster than it is today. Monday, the company opened registration for companies that want a dot-mobi domain name.
In a matter of hours, thousands of websites were signed up, including Yahoo.mobi and Hotjobs.mobi. For now, registration for dot-mobi Web sites is open only to members of wireless industry trade associations, which include wireless carriers, handset manufacturers and media companies, including Yahoo Inc., that want to make money from providing content to the wireless Web.
I haven’t found a WHOIS for .mobi suffixes to be able to see everyone that has registered their name, but I do find it interesting that HotJobs made the list.
Even more interesting to me, if you go to the mobile friendly Google on my 8125, there are no PPC text links.