Today I came across some creative business card ideas that could provide you with some inspiration to help you dream up a new logo, business card, marketing campaign, or even a new web site design.
Feast your eyes on this Creativebits.org post on cool business card designs.
The best designs tie the central ‘cool design’ to their business, product or service (rather than just being cool). Think of this as delivering your message. Being cool just for the sake of being cool won’t usually win you business but being relevant and memorable will. For example, the card with the teeth imprint or dental floss are both relevant for a dentist and they’re both easy to remember. That’s what you’re shooting for in all of your marketing material – whether it’s your business card or web site.
Design your next web site with your goal being focused on delivering your message in a relevant, memorable way. If you do this there’s a very good chance it will be cool as well.
Another benefit of approaching your design with the message in mind is that it will help keep you from getting side tracked by the many things that derail design projects like getting hung up on specific layout, color, or typography. Does the font the dentist chose what makes the card memorable? No. Neither is the color. Both are important design elements but shouldn’t overshadow your design focus as they often do.