One of the most overlooked marketing opportunities for small business owner are press releases.
Press releases can generate free buzz about your small business, products or services and create sales leads. Further, press releases have a positive impact on your local search engine optimization efforts. When a website news organization or blogger links to your website it indicates to Google, Yahoo! and other search engines that your site has some useful or relevant content. Press releases are a great way to make this happen. This is especially true if you use keywords that accurately describe your business such as Miami Florist and then write an interesting release.
One thing you need to know is where to send your press release once it’s written. All your local newspapers (don’t miss the small ones) are a great first start. But don’t stop there.
Below are some good FREE websites that will broadcast your press release at no charge. If a reporter or blogger notices your story on these sites and finds it relevant you could be on your way to free buzz and backlinks to your website.
Here’s the list of websites where you can submit your press release free of charge.
- Business Portal 24 http://www.businessportal24.com
- I-Newswire http://www.i-newswire.com/
- Click Press http://clickpress.com
- 1888 Press Release http://www.1888pressrelease.com
- 24-7 Press Release http://www.24-7pressrelease.com
- Exact Release http://exactrelease.com
- PR-USA http://pr-usa.net
- Newswire Today http://www.newswiretoday.com/index.php
Although not in the free category, PR Web can be well worth the investment. I’ve used PR Web with my clients. PR Web’s prices range from $80 to $360 depending on where you want your press release to be found. They also have nice free guides on the exact format your press release needs to be written in.
Stay tuned, I’ll post a follow up here on LOCALNa8ion that will provide additional background on how to structure your press release for maximum search engine optimization goodness.