So I need help at my day job and I am sort of at an impasse with finding suitable candidates – (as a recruitment marketer, this is an irony that is NOT lost on me). Interestingly, finding online marketing talent in South Florida has proven harder than I remember it being before I packed up and moved to the Bay Area with Julian. Back then, go to any business happy hour and you found tons of online advertising folks just waiting for next the next opportunity – job hopping was a way of life. Today…not so much.
My local referrals have slimmed a bit, I have screened and interviewed quite a few potential candidates (many came from CollegeRecruiter.com – thanks Steven) – but I have yet to find the right person. Then, it hit me that I hadn’t utilized my LinkedIn network. After feeling a little dumb and $99 later, I had a job posted and emailed out to my network. Within an hour, I had 10 people that I personally knew reply to me. Within the day, I had over 30 replies. I am a notoriously BAD pen pal. Ask my family in Pennsylvania or my friends from College – I am just really bad at replying to email. Yes, I am working on this flaw.
Anyway – to get this type of a response really impressed me. I heard from people that I haven’t heard from since I left Knight Ridder Digital. This was the best get back in touch ploy ever! I do have to admit, and I am starting to get a little complex about this – but YES – many of my contacts wrote just to say, “hey Shannon, have Julian call me – its been FOREVER.” grrrrr
So here is the rub – I have not received one person to interview out of the posting. Had I been looking for a candidate for a higher level job – I think that the referrals would have been much more abundant. But overall, I was truly impressed with the responses from real people that I know and that know me and are in the online space – such a highly targeted audience. So – I agree with a recent post over at GetCareer – build a real LinkedIn network (and although many recruiters would disagree with me – don’t just be a ho) – you might be shocked at how people let you feel the love.