Last week I got a call from Fantasia Floral Design, a local florist on the upper east side of New York City. They were interested in the article I wrote on the Google Enhanced Business Listing. Before calling the business I performed a quick assessment of their website. What I found was a critical and all too common problem.
Their website was made entirely in Flash, a web programing language that is intended for displaying motion graphics and videos on a website but never intended for use in attracting search engines or powering entire websites. Google and other search engines read text but not the content of Flash or video files.
Given that local search is now the number one tool people use to find local products and services this presents a major problem.
The solution is to have a new website design made using modern web design and local search engine optimization methods. Today, an integrated design that combines best practices in web design, usability and SEO are available in the general marketplace at affordable prices (for example we offer a starter package that includes your WordPress install, setup, design theme, local SEO, training, web hosting, and training for under a thousand bucks).
There are some additional benefits to updating your website. If your old Flash content is still compelling and relevant there’s a good chance it can be incorporated into your new web design like as I’ve done with Fantasia Floral’s Flash movie below.
Just make sure your web designer integrates your Flash content with your website messaging, and that your text and images are properly optimized for search engines.
A website built on a modern platform will open up other features and benefits that make it easier to market your business online, such as easy integration with social media like Twitter and Facebook. Modern website platforms like WordPress like we use here at LOCAL Na8ion make it easy for business owners without technical knowhow to update their own website, freeing them from the costs of hiring a web designer every time something in their business changes.
There’s always a balancing act when creating a web design that’s attractive to people and search engines. The site must look good and function well while providing users with clear navigation – all while being fully accessible to Google and other search engines. The benefit of this integrated web design is better organic search engine rankings, a lasting effect that keeps paying you back as long as you’re in business. That’s what good web design and marketing are all about – better results.