Companies that will have the greatest success leveraging social media for recruiting will be ones that start inside, where the leadership actively encourages/guides their current employees to connect internally and externally using social media (… or at the very least avert their eyes and don’t block social networks). Employees should be the most qualified, the […]
Web 2.0 and Employer Branding
At work a few weeks ago, I was asked to answer questions for an upcoming InsideCRM story on the promise of Web 2.0 technologies for human resource departments looking to make internal changes. My focus is really on employer branding and the candidate/employee experience, so I have no idea if my input was ever used, […]
Using Enterprise 2.0 to Communicate with Employees
Hat Tip: Geek And Poke
The Rise of the Career Prosumer | Career Sites and Social Media
The next generation of corporate career sites need to completely invert the funnel and begin to engage visitors on their terms – with immediate access to information that is real and important to them. Career sites will HAVE to incorporate two-way communication and distribute their content through the innumerable web-tubes in order to create opportunities […]
Bridging the Gap: Recruiting Blogs vs. Corporate Blogs
In my last post I discussed how a corporate blog impacts employer brand by enabling prospective job candidates to find out more about a company than they typically find on the careers section – even if the corporate blog doesn’t overtly speak to recruiting or specific employee related issues. In fact, except in some standout […]
Corporate blogs impact Employer Brand whether that’s the intent or not
Before I continue looking at the Fortune 500 blogs and evaluating whether or not they are using their corporate blog to recruit talent, I should take a step back. I would say that simply BECAUSE these companies have blogs – they are impacting their employer brand and attracting prospective job candidates whether or not that […]
