Today we’re continuing a series of posts from my Father, Lorenz J. Gude. Although my Father writes mostly on politics these days over on his blog Yankeewombat, I believe our mutual interest in areas like media and technology are appropriate fodder for a blog like EXCELER8ion. Corporate Blogging by Lorenz J. Gude I have become […]
Today we’re beginning a series of posts from my Father, Lorenz J. Gude. Although my Father writes mostly on politics these days over on his blog Yankeewombat, I believe our mutual interest in areas like media and technology are appropriate fodder for a blog like EXCELER8ion. Shannon and I tend to focus on social media, […]
“I Make US Fly”…Well YOU Make Me Sick According to a local Pennsylvania newspaper article today, the new US Airways Group (created by the merger of US Airways + America West) recently launched an internal marketing campaign called “I Make US Fly,” playing off their consumer slogan, “Fly with US.” The campaign stresses that in order […]
According to AdAge, Federated Department Stores is poised to drastically change their Marketing Media Mix in the coming years. In a move that reminded me of major beer brand Foster’s recent media eviction – Federated will move as much as $425 million away from local print media. At first glance, I read the newsclips to say that they were pulling out of local newspaper completely. Much like what I think about Fosters’ move – my opinion is that putting all of your eggs in one marketing basket is a mistake. According to the article:
The most dire prediction calls for as much as $425 million of the retailer’s ROP newspaper advertising to disappear by 2008. More conservative estimates, such as the Deutsche Bank research report “Federated Impact May Be Greater Than Papers Expect,” by Paul Ginocchio, forecast a still-stinging $200 million blow for the already ailing medium. Federated’s annual newspaper spending currently totals $830 million.
Everyone has a great time playing the role of Monday Morning Quarterback on the big game AND in the last decade that has included the T.V. commercials that run during the Super Bowl. We’ve all come to see the commercials as an integral part of the big show. There are whole legions of people who […]
The latest in viral web marketing takes center stage this week as a new aspect of hype is thrust upon us in the days leading up to the Super Bowl. The latest viral effort? ‘Banned’ TV commercials for the upcoming big game that ABC declined to air that are currently making their way around the […]