CareerBuilder.com Selling Pay-Per-Click Contextual Sponsored Links via Quigo’s AdSonar. Quigo’s AdSonar is a network of websites offering auction-based, pay-per-click advertising. AdSonar’s sponsored links are distributed to many of the web’s most recognized sites such as ESPN.com, PGATour.com, and for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, Media News Group, New York Times, and USA Today.
According to the press release:
CareerBuilder.com will generate new revenue through an auction-based, pay-per-click program featuring content-targeted sponsored links placed by performance marketing advertisers.
Offering this functionality provides more options for online advertisers who want to reach a vast audience of career-minded individuals,” says Hope Gurion, Vice President of Business Development for CareerBuilder.com. “With Quigo, we are now able to create opportunities for advertisers that fit a variety of budgets and business models, as well as maximize the relevancy of advertising to our visitors.”
Sponsored link advertisements will be available on the CareerBuilder.com website with multiple targeting options available to advertisers including the site’s Resource Center section, as well as specific pages and keywords. CareerBuilder.com and Quigo plan to integrate sponsored link ads with the Resource Center ’s rich content, enhancing user experience by serving highly-targeted ads based on user intent.
Based on the wording of the release the PPC links will only be offered within the Resource center, not within the highly trafficked job search pages. I know that a year or so ago, it was thought that Quigo would have a difficult time competing with the likes of AdSense, as the value of their inventory (and the revenue they pay their affiliates) is far lower than Google’s. It will be interesting to see if this move provides much value given its limited integration in the site.
[tags]careerbuilder, career builder, job boards, ppc, pay-per-click, quigo, adsonar[/tags]