6 Responses to "CareerBuilder attempts to screw pooch"
  1. Bob says:

    I don’t understand why some of the McClatchy Orphaned newspapers are switching to Monster rather than building their own online job boards. The Boston Globe and the Washington Post are 2 papers that have created great and profitable online sites. Why not follow in their footsteps instead of sharing the revenue with “the enemy”?
    It just seems like it’s out of the frying pan and into the fire for these papers switching to Monster.

    Also, I wonder what percentage of Careerbuilder revenue comes from small print ads that were “upsold” an online posting in addition to the print ad. Great post. I have heard from more than one person that CB is biting the hand that fed it, the newspapers hand.

  2. jinfinite8 says:

    Thanks so much for your comment. You raise a fair point Bob. But it\’s a easier to do what you\’re suggesting when you have a national newspaper/online property like The Post then when you have The Akron Beacon Journal, or the Wilkes-Barre Times Leader. Even Philly, as a Top 10 U.S. market benefits from the national network and reach of the big job boards. Newspapers have also traditionally made very bad technology companies (hardly their core competence). Having said that, you are absolutely right that if the newspapers don\’t act with foresight, Monster will eat their lunch and their business right along with it. Interesting times for us to watch from the sidelines and pretty scary ones if you\’re in one of these organizations, under fire from pretty much all fronts.

  3. Jeff Tokarz says:

    ONLINE JOB SEARCH: Ubiquitous
    RELEVANT JOB SEARCH RESULTS: Priceless

    At one point will the discussion begin to focus on the user experience? Poor, mediocre job search results marginalize staffing budgets, advertisers’ ROI, etc.

    Newspapers … your growth and revenue drivers demand more from would be job board partners. In order to be ‘relevant’, demand that they deliver ‘relevance’.

  4. jinfinite8 says:

    Hi Bob,

    Thanks for the comment. I think everyone agrees that it is about time for Yahoo! to do something to get their business going in the right direction. Same goes for newspapers. Will this change how Yahoo! fares against CareerBuilder and Monster? I believe it depends on how well HotJobs can integrate other areas of the Yahoo business (e.g. local search, geotargeting, behavioral targeting, etc.). or example, if Yahoo! could start fully leveraging their complete media assets for employer branding, they could really clean up. Alas, Yahoo!\’s well chronicled recent leadership struggles (at least that\’s what I\’d label them) are leaving them in the ring against King Kong with one arm tied behind their back. Perhaps this, and the host of small acquisitions they\’re making this week are a signal that they\’re going to play \”little ball\” as in the baseball analogy to win with singles and rbi\’s and not swinging for home runs and whiffing most of the time (ala Facebook). This is a good start for Yahoo! and the newspapers.

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