Bing Quality Scores Becoming Relevant (hah!)

in Blog This article was originally published by Julian Gude on The Remarkable Blog from
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Dr. Pete over at has found a great way to increase PPC results on Microsoft AdCenter campaigns by changing broad-match to phrase-match (hint: it's related to Quality Scores). This is an insightful and useful article for PPC'ers. I like the action items at the end of the article. Thanks Dr. Pete.


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