Best Web Metrics for Small Business

in Blog This article was originally published by Julian Gude on The Remarkable Blog from
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204,204,204); padding-left: 1ex;"> &quot;We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine.&quot;<br /></blockquote><br />Meet Avinash Kaushik The Digital Marketing Evangelist for <a href="" class="APEdocument APEexternal">Google</a> and author of <i>Web Analytics 2.0, Web Analytics: An Hour A Day</i>.<p /> In his post today Avinash trys to help get us focused on the <i>data that matters</i>. For small businesses Avinash recommends you get really comfortable reporting on, understanding and improving four areas:<p />Cost Per Acquisition. <br /> Bounce Rate. <br />Checkout Abandonment Rate. <br />Macro Conversion Rate. <br /><blockquote>&quot;Don&#39;t look at any other metric until you feel you&#39;ve mastered them.&quot;<br style="" /> </blockquote><a href="" target="_blank" style=""></a><p /> ~julian<p />Via <a href="">Occam&#39;s Razor by Avinash Kaushik</a> <p />#analytics #business intelligence #key performance indicators KPI&#39;s

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