Using Yahoo! Site Explorer to find and use the backlinks your competitors are using to get on page 1 of Google search results
The problem: You’re on page 10 of Google search results for your city & keyword combination.
Solution: You need more links pointing to your website from other sites around the web. They’re called backlinks.
How to get there: Using Yahoo!’s free Site Explorer utility you can find out the most valuable backlinks your competitors are using and then get many of them for your own site. By applying some elbow grease you can still turn this old SEO tactic into a page 1 Google ranking.