<div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><h2>Tip 3 – Give Your Images A Human Touch.</h2>
Boost your website’s conversion rate by using human faces. They get your prospects to focus more and this causes them to draw towards a common point of interest. It doesn’t get more real than that.
Medalia Art is a site that sells art. Nothing spectacular about that, but the photo versus painting test they did is worth noticing. The website, which is an online art shop, presents paintings from various artists right on their homepage. During their A/B testing, they swapped the paintings with the photo of the artist. Their aim was to have an increased user engagement.
Paintings swapped with human photos.
Making this small but relevant change sent their conversion rate through the roof – something they didn’t expect. Their site experienced a whopping 95% increase in conversions!.
Did you catch that? A 95% boost in conversion rates were experienced when Medalia Art swapped out images of paintings (they do sell art after all) with the photos of the artists who painted them. 95%. Wow.
Via KISSmetrics 7 Tips to Boost Your Site’s Conversion Rate Using Images http://blog.kissmetrics.com/boost-conversions-using-images/