You may know WordPress as the very popular blogging tool that is now in use in over 50 languages and powers millions of blogs worldwide. What’s less known is the ability to use WordPress to power a regular small business website, even when there’s no blog involved.
Web marketers and website developers are increasingly using WordPress to power very large websites as well. Here are a few examples.
Customers around the world trust Network Solutions to manage more than 7 million domains, over 1.5 million e-mailboxes, and more than 350,000 Web sites.
Declared a National Historic Landmark in 1978, Timberline Lodge is one of Oregon’s most popular tourist attractions, drawing more than two million visitors every year. Considered an architectural wonder, it’s still being used for its original intent—a magnificent ski lodge and mountain retreat for all to enjoy.
Camacho Cigars have been described as “The Best Habano outside of Cuba” by many cigar experts. Our brands are made with the original Cuban Criollo and Authentic Corojo seed tobaccos grown by the Eiroa family in Honduras.
Just from looking at these three examples of business websites built on WordPress you can see why we love to use it here at LOCALNa8ion.
Central in our strategy in using WordPress for small business websites is the flexibility inherent in WordPress itself. Think for a minute about the diversity of small businesses. There are almost as many types of companies, products and services as there are people – each one with their own unique needs.
The diverse requirements of small business requires your website publishing platform to meet three main criteria:
- fully featured
- easy to customize design and add content
- easy to extend or add functionality (extensibility)
WordPress is part of the newer class of website platforms called Content Management Systems (CMS for short) and it scores near perfect marks in these categories, making it ideal to adapt for any use.
Did we mention that WordPress is free?
That’s because WordPress is Open Source software, which simply means anyone is free to use and alter the software for any purpose. Due to its open source nature WordPress has amassed a legion of users worldwide and that in turn has created a massive development community (over 10,000 worldwide) that write software (called plug-ins) that add functionality to WordPress.
An example of this flexibility would be a plug-in to make your WordPress website an e-commerce store. With the addition of just one WordPress plug-in (also free) your small business website can be completely transformed to sell your products over the web.
This saves tons of money on web development costs. A site that could have cost $5,000 to $10,000 U.S. only a few years ago can be made for as little as $1,000 $3,000 today.
The amount of WordPress users and developers insures an almost limitless supply of online tutorials, how-to guides, video lessons, books (like WordPress for Dummies) and other resources you can tap into to help build your website (like us here LOCALNa8ion). You never have to worry about buying some obsolete dinosaur that no one will be able to fix or change a few years down to road.
So what are some other examples of WordPress flexibility?
DESIGNM.AG, is an online community for web developers that recently posted 11 non-traditional uses of WordPress. If you read the post you’ll see people using WordPress to do everything from running an online membership directory to an email newsletter or online job board.
That’s part of the backstory on why you should sign up wth us to get your own WordPress installation today.
Julian E. Gude, ed
Small Business Internet Marketing, Website Design, SEO | LOCALNa8ion
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