7. Multi-Channel Funnels
With Multi-Channel Funnels Google Analytics provides even more value for users who are passionate about conversion rates.
If before you were able to track the last source that the visitor used to convert, with Multi-Channel Funnels you are able to also track other sources (ads, referrals, social media, organic) that the visitor used to reach your website from.
Let’s say for example that your visitor (Cindy) landed for the first time on your website from Twitter and subscribed to your RSS feed.
Next time, Cindy used the feed reader to come and read your new articles. Ultimately she was looking for advice on blogging and found your eBook using a search engine.
Now, because she knows your site already, she will buy it and become a customer.
Using this example, in the old version of Google Analytics the search engine was used to be credited for the conversion, but now, with Multi-Channel Funnels you can see the whole path that Cindy took to convert: Social Network > Referral > Search engine.
To check the Multi-Channel Funnels reports, go to the [Conversions] section.
Watch this video to learn more about Multi-Channel Funnels: