Uncover the missing formula in your web design and marketing | exceler8 the web

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Want to appear towards the top of local search engine rankings on Google and Yahoo! when a buyer searches online in your city for your product or service? Sure you do – it is free search engine marketing after all.

Today in Episode 11 on Local Na8ion (run time 9:57) we feature a video lesson on three quick and easy steps to optimize your web site for local search engines. Using non-technical methods, we will demonstrate three ways to hardwire your web site to increase local sales with something called a title tag, and adding your address to your web site footer (the bottom of your site).

Our three Local SEO tips can be implemented on your WordPress site in less than 10 minutes, even if you don’t know a lick of HTML.

Want some good tips optimizing your title tag? These recommendations from Google will come in pretty handy.

Don’t have an easy-to-update WordPress web site and blog? Why on earth not! Well, in the mean time, here’s a link to the old not-so-easy way to change the title tag on your web site. You would use the same method to update your footer of your index.html file to put your physical street address in your web site footer.

Want to save yourself time and headaches and upgrade to WordPress for less than $100 a year

Upgrade to WordPress today and you’ll save yourself a lot of headaches and avoid the technical mumbo jumbo that old web sites require you to learn. WordPress is a tremendous platform to build your local online sales on. Here’s how you can get started with WordPress for less than $100 year.

Julian, editor Local Na8ion
Where you are is where it’s at

I’ve talked a lot about WordPress but I haven’t explained why it’s better than all the typical offerings pitched to small companies (products from Yahoo!, Microsoft, Google, YellowPages.com, CitySearch, and others). Today I’ll do that in just 200 words. To accomplish my goal I’ll just hit the highlights and leave further explanation for later posts.

• It’s the tool the Pros use and there is good reason for that
• Offers you tremendous SEO out-of-the-box – this means FREE search engine marketing
• Easy to write and publish new content with no need for technical knowledge
• It can be a web site, a blog or both
• People like me all over the world are showing you how to use it – for free
• For less than $100 a year you can get an equivalent web site and blog for what you’d pay a designer or programmer $2-$5K for
• It’s really free, (called open source) only pay for web hosting
• Infinite design and feature customization
• Access to WordPress community of contributors numbering over 10,000 to assist with design, programming, training or consulting (size of community drives competitive pricing)
• Geek stuff under the hood helping you without you needing to know Geek

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We will give you three simple-to-implement tips that can rocket your site to the top of Google’s local search results. In episode 8 of Local Na8ion’s video podcast (run time 12 min) we detail how we used these exact methods to move Linda’s Cleaning Service – a house cleaning service in Wellington Florida – from page four of Google Local search results to page one. This didn’t take months, it took days.

We discuss

1. Using your city name in your URL (your web site address)
2. Putting your location information on your web site
3. Adding your business to Google’s Local Business Directory

Yes, you can do all of these things in 28 minutes, even if you’re not a techie!

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Corrections: apologies on our typo on slide 6 of the presentation (your NOT you’re – Yes we know the difference!). Would have taken 2 hours in video processing time to fix. Also, Linda has been in business since 2002 – not the two years I reported. Damn, I’m getting old.

Background: Linda’s Cleaning Service is my mother-in-law Linda’s local small business in Wellington Florida. Since Linda’s daughter Shannon (my beautiful wife and partner in crime here at Local Na8ion) and I are both web marketers it’s no surprise that we work on her site for free – and yes – Linda sends her cleaners to our house once in a while for free as well. Will market for cleaning!

Julian, editor Local Na8ion – where you are is where it’s at