Uncover the missing formula in your web design and marketing | exceler8 the web

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We will give you three simple-to-implement tips that can rocket your site to the top of Google’s local search results. In episode 8 of Local Na8ion’s video podcast (run time 12 min) we detail how we used these exact methods to move Linda’s Cleaning Service – a house cleaning service in Wellington Florida – from page four of Google Local search results to page one. This didn’t take months, it took days.

We discuss

1. Using your city name in your URL (your web site address)
2. Putting your location information on your web site
3. Adding your business to Google’s Local Business Directory

Yes, you can do all of these things in 28 minutes, even if you’re not a techie!

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Corrections: apologies on our typo on slide 6 of the presentation (your NOT you’re – Yes we know the difference!). Would have taken 2 hours in video processing time to fix. Also, Linda has been in business since 2002 – not the two years I reported. Damn, I’m getting old.

Background: Linda’s Cleaning Service is my mother-in-law Linda’s local small business in Wellington Florida. Since Linda’s daughter Shannon (my beautiful wife and partner in crime here at Local Na8ion) and I are both web marketers it’s no surprise that we work on her site for free – and yes – Linda sends her cleaners to our house once in a while for free as well. Will market for cleaning!

Julian, editor Local Na8ion – where you are is where it’s at

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Epsiode 7 (8:58) In this session we tackle (gasp) PLANNING. Not only that, we try to make it fun. Really! When it comes to a marketing plan, it’s best to think like Steven Covey of 7-habits fame – “begin with the end in mind.” Having a solid plan will greatly increase your chances of success and our simple plan takes just three easy steps: research, act and measure. This is part II in our Real Life series featuring my friend’s new local business FloridaFireFitness.com.

Watch the video below or download a copy for your iPod Video.

Any business can use our plan to hit the ground running while not wasting time you don’t have or making your marketing plan unnecessarily complicated. Enjoy the show and please let us know what you think!

You can download our free spreadsheet file template (.xls) featured in our video Podcast to use for your own business marketing plan by following this link.

Background

We started the series with part I on SuperBowl Sunday with the video Podcast Applying our three-phase local online marketing program where we outlined how we’ll follow the progress of FloridaFireFitness.com as we implement Local Na8ion’s three-phase online marketing method (create, publish, connect). Following our three phase method we will create relevant local content, publish it on the Internet using state-of-the-art online publishing methods, and finish by connecting with local buyers using the most effective online marketing techniques – everything from local search marketing to blog marketing.

My friend Ed and his partner are Fire Fighters by day in Palm Beach County Florida and on their time off they help people stay fit, strength train, run a faster mile, or you know… how to muscle a 280 pound man on to a stretcher for emergency transit to the Hospital. They have a practical and unique personal fitness approach that can work for young and old and the beginner to the advanced.

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Episode 2:

Is your small business contemplating the use of a blog for marketing or customer outreach in your Local Search or Local Internet Marketing Plan?

Are you wondering if there’s room out on the web for one more blog?

In episode 2 of our Local Na8ion video show I ask and answer the question!

Show Notes

In episode 2 this 12:30 Local Na8ion video I talk about the latest updated blog numbers from blog search engine Technorati founder David Sifry and what that means to your own local online marketing plan. By the way, if you want a great RSS feed reader then look no further than the FREE Google Reader. If you’d like to try others, here’s a list of some of the most popular RSS feed readers from ProBlogger.

During our show I mentioned that I’d find and link to a great piece of content that describes what RSS is. I think the video below from Lee LeFever at CommonCraft more than fulfills that promise. It’s the best content I’ve found that summarizes how you can use RSS and how it will help you. Thanks to Lee LeFever at CommonCraft for making this fantastic piece (I love it!).