What every small business should know about WordPress | Episode 19 Local Knowledge

QuickTime, iPhone or iPod Download.

Episode 19 begins our Local Knowledge series on basic skills you’ll need in order to run your small business Website using WordPress.

Our lesson today kicks off with some background on using WordPress to power your small business website and concludes with a how-to video showing you how to log in to WordPress. This lesson assumes you have a working WordPress installation.

I’ll be continuing the WordPress for small business video tutorials by covering the most common things you’ll need to know to update your WordPress website on your own.

You can also follow the Pictorial under the video if you don’t want to watch the video intro and video lesson.

Step-by-Step Pictorial Below

Step 1: Click on picture to see full fize image

Step 1: Click on picture to see full fize image

Step 2: Click picture to see full size image

Step 2: Click picture to see full size image

Step 3: Click picture to see full size image

Step 3: Click picture to see full size image

6 Comments

Access means Big Change Fast | Episode 18 Local Knowledge

QuickTime, iPhone or iPod Download.

In today’s episode of Local Knowledge I talk with viewers about how access to technology for small to medium sized businesses is creating big change fast in local online marketing. I cover easy-to-update websites and low cost online video to how Smartphones like the iPhone 3GS should be in the pockets of businesses like yours right NOW. Access to high quality low cost tools to make websites and online video offer companies with small budgets the chance to participate in marketing that used to just be for those with deep pockets. This is truly the age of The David’s triumphing over the Goliath’s. Here’s the link I mention in my video about the local CBS Television affiliate in Miami who used an iPhone 3GS to shoot, edit and upload his story to his station that broadcast it over the air.

2 Comments

Update your website for more leads | Episode 17 Local Knowledge

QuickTime, iPhone or iPod Download.

Video Summary: If you’re like most small to medium sized businesses you either don’t update your website at all or you don’t update it frequently enough. This hampers your online marketing results in key areas like search engine optimization and building better customer relationships. In this six-minute video I talk about the two primary benefits of updating your website more frequently and then share a golden tip on how to create content for your website more efficiently and consistently.

If you don’t already have an easy-to-update website for your business check out this video.

2 Comments